Is the world getting smaller ?

Small-is-the-new-big

It may sound quite late to write a review of this book written by Seth Godin four years ago. However, and it's the mystery of all great books, his ideas are still current.

For the last months, I've been attending and organizing a few more meetups and this "small is the new big" fits perfectly.

When you're small...

- you could test like crazy (one idea at a time), build deep relationships with people and carefully listen to their feedbacks
- you get focused on what's cost-effective and innovative at the same time
- you keep a prototyping mindset and an iterative approach
- you acknowledge the fact that failures are opportunities
- you take notes and make changes very quickly
- you don't overinvest but try to stick to your ultimate priorities
- you don't need loads of buy-ins and validations
- as you go straight to what's important, you have more time to look around and get inspired by your environment

We've been witnessing the rise of geolocalisation services, hyperlocal memes like Foursquare, GoWalla etc ... It slowly shows us how "small" could be valued.

Does it bring people closer?

The first Tuttle Paris went well (I really appreciated talking to each of the people there). Different backgrounds and very enthusiatic people. What's important to notice about this experience is that the offline part is very essential. Why? Because it adds the human element with the face-to-face interactions, the laughs, the smiles ...

We still need it and it's hard to be replaced by social media. The latter enables a new way to share those offline experiences or to find new people. Some of them might blog it, tweet it, take photos and share it.

Having a good time together, getting to know new people, interacting and sharing passions matter. Then, capturing the moments by taking photos or recording videos could help immortalize them. It sounds like common sense, but it's still important to say it.

To put it on a higher level, we could imagine surprises and unexpectated gifts/actions to have an even better time. No rocket science, just straightforward actions and wise listening.

Making it visible

Yesterday, I went to the Virgin Megastore in downtown Lyon to buy a few books ("GTD" and "Reality Check"). After grabing these two books, I went to the tech space to look at netbooks. Buying one will certainly make my laptop live longer. Furthermore, I like the small size of these devices and the ergonomics.

The salesman came to ask me if I needed any help. The price range was 300-400 euros and I was wondering if it's possible to pay in portions through a credit. He said "Yes, it is! It's written here".

They have a great asset that will motivate more people to buy netbooks and other devices costing more than 100 euros. Why not changing the color, disrupting and breaking the Red/White/Black rule to make it more visible?

It'll sure attract more attention because it's not the same as the rest of the space. When people realizes this (the package), they'll try to find out more about the content. My two cents. What's your point of view?

A bit of critical analysis

I've started using a new baseline to highlight the Dare To Wow blog idea. Here's the current one:

"WOW ideas start with creative and highly-tailored products/services for small targeted communities. They get shared and turn into snow ball ideas"

Actually, it starts with the (engaged) guys behind the ideas and their willingness to exceed expectations. New baseline:

"WOW ideas start with very engaged people willing to make a significant impact"